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Welcome to the Mark's List Pop-Culture Network Advertising Guide


The Mark's List Company Mantra
Henry David Thoreau, Poet "If one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours."  -Thoreau
We live by a simple rule, life should be more fun. So when our visitors get home from work (or when they're daydreaming at work) we use the Internet to supply them with fun places to go, new things to try and exciting places to live and explore. Regardless of whether they are looking for a night out at the movies or a nightclub, sharp and trendy clothing, a cool new place to eat or stay, or even a snazzy new home or apartment to live in, one of the Mark's List family of pop-culture web sites is there to hook them up.
How did Mark's List grow so large and become the creative leader of Florida's LGBT community?
By sticking to a few timeless principles. First, we strive to be daring, first and different. Second, we relentlessly look for ways to improve our business model. Third, we focus on being the best at one method of communication, the Internet. And finally, we diligently work with our supporters to coach them on new ideas and to help make them as successful as we possibly can. Their success breeds our success.
What is the Mark's List Pop-Culture Media Network?
Seven years ago we started building an opt-in Email subscriber list. We sent out a weekly email telling our subscribers what was going on in bars and nightclubs in Fort Lauderdale and Miami. Soon after people began asking us why we didn't offer the same information online. So we built a web site full of bar information. Pretty soon people from out of town started asking us for restaurant recommendations, so our dining guide was created. Then visitors wanted to find hotels and our accommodations list was born. A short time later we realized they would want to come back to the website after visiting if we were posting photos of the events they had attended, and so we created The Mad Paparazzi. Finally, we looked around at a wide variety of other entertainment options that would fit in and we got into the movie business posting trailers, reviews and movie show times.

Eventually Mark's List got so big that we realized we could build companion websites and display the same information in different ways targeting  different audiences and Movies and Gossip and Surprising Dining were born. What's next? Well, we'll continue to evolve and grow and offer the most exciting and interesting entertainment content online. And yes, we do have a few more tricks up our sleeve. You'll just have to wait and see what's next!

The Mark's List Pop Culture Network

Mark's List is our flagship site with hundreds of nightclubs, hotels, movie theaters, restaurants and other entertaining ideas geared toward the LGBT community.

Our second oldest site and our most popular feature, The Mad Paparazzi, now contains over 50,000 pages of photos of LGBT events all over Florida.

We started Movies and Gossip in early 2009 after the movie section on Mark's List became our third most popular feature. The site already gets thousands of visitors weekly.

Release in August 2009, the Surprising Dining site takes advantage of the hundreds of restaurant reviews that Mark's List writers have created over the past six years.

Our Pop-Culture Sales Media Gurus
You couldn't find nicer people anywhere! They just want to help you be successful and grow your business according to your vision and within your financial limits. They're here to show you how to save money and at the same time reach more people than using traditional media alone.

The world of advertising has been turned upside down over the course of the last few years. More change is on the way. Like always, positive Word of Mouth is the Holy Grail. But how do you get it started? Let a Mark's List Sales Guru guide your business into the new pop-culture world of advertising.

Brand Manager Contact Information
No other media company serving LGBT Florida delivers a complete range of print and internet publications in conjunction with the reach of Mark's List products. Our services are completely integrated with Social media including Facebook, Twitter, YouTube and other emerging trends.

The following people are specialists in the various categories associated with the print and online publications you see above. For world class assistance building your business' brand, contact the person below that you feel most closely fits your needs.

Classifieds Professional Services Bars & Nightlife Retail & Auto
Jim Verrichia Rob Kohl Ken Fritz Judy Perry
954-707-5046 407-744-1456 954-599-0124 561-706-7256
Email Jim Email Rob Email Ken Email Judy
Jim Verrichia Rob Kohl Ken Fritz Judy Perry
Real Estate Health & Fitness Restaurants  
Brad Casey Jan Louie Jonathan Bittner  
954-554-4912 954-305-8458 267-718-8634  
Email Brad Email Jan Email Jonathan  
Brad Casey Jan Louie Jonathan Bittner  
Mark's List Pop-Culture Network Advertising Package Information

It's not by accident that Mark's List has become so influential in the LGBT community, it's by design.

This book, by some of the folks at RoperASW (the people that bring you presidential polls among other things) is the foundation for what we have built here at Mark's List. The Influentials espouses a simple theory, it's not how many people your advertising reaches, it's who. One in ten people are part of a group identified as the Early Majority, the people who like to be the center of the groups they socialize in. The Early Majority are the people using word of mouth and simply talking about things they like to their friends.  They are the one in ten that everyone is listening to. Influencing this group's behavior is the holy grail of marketing. Mark's List speaks to the Early Majority using current methods of social and pop-culture communication.

Most advertisers choose to select from one of the package deals found in this online media kit. The deals offer a significant savings over a-la-carte prices. We understand that Social Networking and advertising on the Internet are new to many of the small business owners that make up the bulk of Mark's List advertisers. Our sales reps are knowledgeable and trained to make it easy for you.

Unless other arrangements are made, your ads will run across The Mark's List network of pop-culture websites. We currently own the flagship, Mark's List, The Mad Paparazzi and the most recent hit, Movies and Gossip Several new websites are in development including Surprising Dining and two new value based travel web sites that will reach a broader spectrum of individuals, extending our reach beyond the gay community and Florida.

Contact a Mark's List Pop Culture Media Guru for current pricing and special deals.

Social Networking Build and Fly

Can't figure out how to make all of this Social Networking work? Let a member of Mark's List set it up and link it all together for you. After we get it going we'll teach you how to use it, give you tips to maximize your benefit, and we'll even follow up a week later to answer any questions or assist with any issues that you might have. This is one heck of a cheap1 and simple2 way to reach thousands and maybe hundreds of thousands of your target audience members every single day. Contact a Mark's List Pop Culture Media Guru for current pricing and special deals.

1 Cheap- Twitter, Facebook and YouTube are free once you get them going! Advertising on Mark's List is the bargain that ties them all together.

2 Simple- you can update Twitter, Facebook and Mark's List simultaneously with one text message!

3Excerpt from from "The Influentials"

  Mark's List Network Twitter Facebook YouTube
  Permanent link ot Mark's List on Facebook
About the Social Networking sites Mark's List has played an important role in the Florida LGBT social scene for over five years. The past three years have seen explosive growth that have turned us into the Internet's highest ranked destination for information on LGBT Florida.

A Landing Page on Mark's List includes your business in our directories of places to shop and stay, restaurants to dine in, nightclubs to enjoy and other things to do along with general information organized around each major Florida city.

Many businesses use their Mark's Landing page as a website. The page can be used to place orders, sell tickets or merchandise, display photos and do virtually anything you can do with a website.

Recently Mark's List has begun to expand, building new specialty websites geared toward specific audiences straight and LGBT. Examples include Movies and Gossip and Surprising Dining. As these new websites are unveiled appropriate Landing Pages will automatically be included.

Anyone can access Mark's List. The key to our success is that people are required to seek us out. Once they find us and stay, this automatically demonstrates a high degree of interest in what we offer.

Simplicity has played an important role in Twitter's success. People are eager to connect with other people and Twitter makes that simple. Twitter asks one question, "What are you doing?" Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web.

The result of using Twitter to stay connected with friends, relatives, and coworkers is that you have a sense of what folks are up to but you are not expected to respond to any updates unless you want to. This means you can step in and out of the flow of information as it suits you and it never queues up with increasing demand of your attention. Additionally, users are very much in control of whose updates they receive, when they receive them, and on what device. For example, we provide settings for scheduling Twitter to automatically turn off at dinnertime and users can switch off Twitter updates at any point.

Facebook's mission is to give people the power to share and make the world more open and connected.

Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

Facebook is far more complex and time consuming than Twitter. The Facebook world can be all encompassing, offering many opportunities to network and socialize using photos, links and video.

The second key difference between Facebook and Twitter is that Facebook requires people to mutually friend each other. The agreement between the two parties must be reciprocal. Some social networking gurus think that this automatically makes the relationships less meaningful than Twitter.

Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on their website and across the Internet through websites, mobile devices, blogs, and email.

Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky and unusual. As more people capture special moments on video, YouTube is empowering them to become the broadcasters of tomorrow.




Our Final Thoughts

Now that we've had your attention for a while, we would like to offer a few short parting thoughts.

Back in the day when newspapers, television, radio and magazines ruled the advertising world, people with businesses to promote had it easy. Simply choose media that reached x number of people and you knew that y number of people (say 20% of x for example) would come knocking at your door.

These advertisers got lazy and bored their audiences with dumb commercials and messages that caused people to stop paying attention. It got so bad that people even invented gadgets, like Tivo, to cut the ads out.

How do you reach people that are no longer paying attention? Hmmm... "Why doesn't everyone want to watch a commercial or read an ad about my new line of men's underwear?"

You have to make your advertising spontaneous, creative, playful, fun and interesting. You have to completely rethink your approach and not only step outside of the box, you have to destroy the box. When you accomplish this you will have peoples attention again.

If you're the kind of person that likes to read, we recommend the two books above. They have nothing to do with advertising in any kind of media. Blue Ocean Strategy helps you identify opportunities so that you can move out of the shark infested waters that most businesses compete in and find yourself a little blue ocean filled with uncontested calm water to operate in.  Breakthrough Thinking puts forth ways to solve problems for good and inspire others to think creatively along with you. We found these books very helpful when we were looking for new ways to grow our business and move into a place of relative tranquility.


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