From its conception in 1989.
G-Star has been known for its innovative and cutting
edge style in the world of denim. Pushing the boundaries. continuous
experimentation and product development, has led to a strong following
worldwide. The rough, rudimentary, and raw characteristics of the brand
allows G-Star to maintain its distinct and unorthodox style.
"Just the product" has always been G-Star's philosophy and market
approach. The development of innovative products like Raw Denim which
has had a major influence on the jeans market, was a natural
consequence. Since the premiere of Raw Denim in 1996, G-Star has
broadened its concept to include a newer, edgier image, appealing to all
styles, trends and ages, while keeping the product in the purest form.
Authentic details and functional attributes give the collection a strong
sense of identity.
Innovation and perfection of the product are imperative to G-Star. Each
season, the jeans-oriented collection serves as the basis of the line,
while authentic details and innovative washings are added. The brand has
seen multiple breakthroughs in the past few years and continues to reach
out to many different markets around the world.
The G-Star brand is a style of all times. Futuristic and cautious.
Far-reaching and experimental. Alternative and traditional. G-Star is
about making eccentric combinations, and maintaining authenticity. Never
one to follow the crowd. Just the Product.