With the holiday season upon us, shoppers are scrambling for last minute presents, stocking stuffers and holiday dinner treats. Instead of the usual guilty pleasures like gingerbread men or cookies shaped like Santa, why not try PopsyCakes? Even the name is different from what shoppers are accustomed to while browsing stores for unique gifts to surprise loved ones. For those of you who are out of the loop on PospyCakes, you have come to the right place. PopsyCakes are gourmet cake pops on a stick—but not just any stick. The stick is actually a salty pretzel you can finish off after you have devoured the cupcake, which are homemade and covered in some of the most delicious chocolate you can imagine. This combination packs the one-two punch of salty and sweet that most taste buds crave during any dessert experience.  Created by Jessica Cervantes, PopsyCakes are currently available in five flavors:  Vanilla Bean Dream, Dark Chocolate Decadence, Strawberry Milkshake, Raspberry Rush and Peanut Butter Burst. Jessica, who moved to the U.S. from Cuba as a child, competed against 25,000 business students across the country and won first place in the Network for Teaching Entrepreneurship National business plan. Jessica, who now lives in Miami, turned to Craig Edelman to take PopsyCakes to the next level in the market. Mark’s List recently caught up with Craig Edelman to talk about PopsyCakes, new flavors, Dwyane Wade’s shout out and where you can find this delectable treat this season.

How has it been being the president of PopsyCakes?

I can’t believe it’s been a year and a half already. My life has been a comic book for the last few weeks because of the holiday season.

How did Jessica get in contact with you?

Jessica entered a competition, which she ended up winning, and one of the judges is a good friend of mine. When Jessica said she needed help with the business, my friend immediately thought of me because he knew I am a consumer product entrepreneur. He called me at work and told me about PospyCakes and about Jessica.  I decided it [PopsyCakes] was worth taking a chance with.

What interested you the most about the product?

As a marketer, I loved the idea of Jessica’s story. When I got involved, Jessica had already done a lot of interviews and had really gotten her name and story out there.  I thought it was something I could have a lot of fun with as a start-up company.

There are currently five flavors out. Are there any plans for new flavors?

Yes, we are actually coming out with a new flavor very soon: Key Lime.

How exciting was it for Dwyane Wade to give a shout out to PopsyCakes?

It was amazing. I actually got to go to his house and meet him and his family.  It was a great experience.

Where can you find PopsyCakes in Wilton Manors?

You can get any flavor at To The Moon and also from our website at popsycakes.com