A Jupiter Research report in Early 2006 revealed that, on average, Internet users now spend roughly 14 hours a week surfing the Web, the same amount of time they spend watching TV.

According to the most recent data (year ending 2005) from the Center for the Digital Future (a part of USC's Annenberg School for Communication), American consumers are increasingly relying on the internet for their information needs:

• 78.6 percent of Americans use the internet
• Nearly two thirds of Americans are connected at home (more have it at work)
• More than 50 percent of Americans have been online for more than five years
• 48 percent of Americans have high-speed access at home (more have it at work)

That last bullet is a conservative estimate: it measures broadband penetration among all Americans. If you measure broadband penetration among internet-connected Americans, the percent goes way up... to as much as 95 percent.

Source: http://www.imediaconnection.com/index.asp

But what are your customers doing in between reading publications? Where do they go for information? And how do you reinforce your print message?

From Jet Blue and Volkswagen to Jared's Flower Shoppe and Target, Internet advertising is in the mix of virtually every successful major business. Mark's South Florida List (MSFL) is clearly positioned to give local Gay and Gay friendly business' a competitive edge with South Floridians and travelers alike. We are the number one ranked Gay and Lesbian website serving South Florida. We are in fact one of the nations leading Gay websites... period!

In order to make it easy for you to find your ads, we created the Total Access Portal (TAP). As soon as your advertising is placed, your sales rep will email you a link to you business' TAP. Simply click on the link and your entire campaign becomes accessible. There are links to every page containing your ads and other useful information on your TAP. You can even use the TAP to conveniently pay your monthly or quarterly bill by Visa, MasterCard, American Express or PayPal.

Once our visitors have found their way into the various lists contained under each Gateway, they surf unique Webpages devoted to every business that has asked to be included on the list. At the top of these pages we place three ads that are compatible or related in some way to the business on the page. Our list is a giant web of information and like a black widow spider our Arachnids® drag visitors onto your MSFL Landing Page.

We place ads on these Gateway pages that direct surfers to your MSFL Landing Page. Gateway ads shortcut the entire navigational structure of the website and send visitors directly to your businesses' home on MSFL.

You may have noticed a variety of oddly sized ads on the website. You may want to combine several spaces on a page and create a tower ad. Your Sales Associate will work with you on pricing for custom sized ads that meet your needs.  

We accept ads with motion on a first come, first served basis and there is currently no additional charge for posting an ad with motion. We do however limit the number of ads with motion on a page. Too much motion distracts, annoys and serves to drive people away from the business. 

We do not sell Pop-Up advertising on the website. We find it totally annoying and will not subject our visitors to it for any price.

A business’ success depends on it’s ability to maintain and continually increase mindshare with it’s target market. Mark’s South Florida List is uniquely positioned to insert your message into a world where social networks have taken control and the wired world rules the conversation at the water cooler.

Your Sales Associate will work with you on custom and a la carte media buys. We have found that most businesses choose from one of the following simple packages.

All packages are sold in six month increments. A 30% discount is applied to contacts paid in two equal installments. The first is due upon contract signing with the second installment due 90 days from signing. We call this the Now/90 discount.

Your cost after applying all discounts:

[  ]  Basic / $127 per month. That’s $381 now and $381 in 90 days. (full price $195 / month)

·                     One Local Gateway Ad

·                     15 Arachnids® (Banner Ads)

[  ]  Standard / $159 per month. That’s $477 now and $477 in 90 days. (full price $245 / month)

·                     One Regional Gateway Ad

·                     One Local Gateway Ad

·                     Seven Calendar Ads

·                     20 Arachnids® (Banner Ads)

[  ]  Ultra / $199 per month. That’s $597 now and $597 in 90 days. (full price $306 / month)

This package repeatedly sends your message as MSFL Visitors surf the Website.

·                     One Regional Gateway Ad

·                     Two Local Gateway Ads

·                     Seven Calendar Ads

·                     30 Arachnids® (Banner Ads)

Simple Terms:

First payment due at signing, second payment (___/___/_____), Net 10 days. After 10 days advertising is removed. After 20 days without payment the contract will be renegotiated at new pricing. Advertising will be placed within 72 hours of receipt of the creative. The advertising is placed at the discretion of MSFL with the understanding that it is in our best interest to maximize your visibility and create logical extensions that will generate traffic for your business. You are encouraged to have your graphic designer create our ads. We will design simple ads at no charge, but you understand that production costs are not included and if necessary will be billed separately. All links are sent to your MSFL landing page. By signing below the Advertiser agrees to our simple terms.

[  ] Prefers to pay Month to Month @ Full Price $_____.00 (from cost calculator)

[  ] Custom Media Buy $_____.00 (from cost calculator)

Invoice Number [NOW] 2006SL                          Invoice Number [90] 2006SL                            

Signature ___________________________          ___              __________ Date ___/__ /2006